Communities of users of shared construals–values–attentions emerge from the social-semiotic interactions between potential users of models in a population. Bonding through shared values and attentions around specific construals of experience reinforces group identity and the social identity of individuals within that group. It enables group cohesion and co-operation, creating a community of ‘us’ as an integrated self.
Just as shared biological potential groups individuals as kin — as family — shared semiotic potential groups individuals as kith: as friends, allies, acquaintances. But crucially, the local bonding of ‘us’, the self, necessarily defines the ‘not-us’ — the ‘not-self’, the other. To bond is to exclude.[1]
The self–other distinction is not a binary opposition, but a continuum. It spans from ‘first person us’ to ‘second person you’ (those we address directly), to ‘third person them’ (those we talk about).[2]
Footnotes:
[1] Male bonding, for example, is often structured as female exclusion.
[2] Compare the 20th-century geopolitical construction: the First World (‘us’, the West), the Second World (‘you’, the East), and the Third World (‘them’, the rest).