Communities of users of shared construals-values-attentions emerge from social-semiotic interactions between potential users of models in a population. Bonding through shared values and attentions of specific construals of experience reinforces group identity and social identity of individuals in that group. It provides group cohesion and co-operation, creating a community of ‘us’ as an integrated ‘self’. Just as shared biological potential groups individuals as kin, as family, shared semiotic potential, in general, groups individuals together as kith, friends and acquaintances. But importantly, local bonding of ‘us’, the ‘self’, also defines the ‘not-us’ as the ‘not-self’, as the ‘other’. To bond is to exclude.[1] The self-other distinction is itself a continuum rather than a binary opposition: a scale that extends from ‘first person us’ to ‘second person you’ (those we talk to) to ‘third person them’ (those we talk about).[2]
Footnotes:
[1] Male bonding, for example, is female exclusion
[2] Compare the 20th Century political distinction (made by the ‘West’) of the 1st World (the ‘West’), the 2nd world (the ‘East’), and the 3rd world (the rest).